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Primus is a classical upscale brand providing a preferred address for both business and leisure travellers, and the highly personalised service for international travellers around the world. Primus knows time is precious and to be the masters of service and experience, allowing our successful guests to mast the moment. With nearly 10 properties opening worldwide over next three years, travellers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most.